Client Spotlight: Vermont 100

Client spotlightclient features

Oct 1

Written By Sasha Toledo

More Than a Race, A Community

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More Than a Race, A Community ~

“More than just a race. A tradition, a community, a legacy.” - Amy Rusiecki

When it comes to endurance racing, Vermont 100 isn’t just a milestone — it’s a legacy. One of the oldest 100-mile races in the country, it’s become as much about community and tradition as it is about covering the miles. We sat down with Race Director Amy to talk about what makes the Vermont 100 special, the people behind it, and how Soundscape Merchandise is proud to play a small part in bringing their vision to life.

**The Heart of Vermont 100**

*“It’s more than a race — it’s a community.”* Those are the words Amy used to describe the Vermont 100. The race draws runners, riders, and volunteers back year after year — not just for the challenge, but for the connections.
Volunteers, in particular, are what make this race possible. From aid stations to logistics, their dedication is unmatched. *“Our volunteers are the heart of Vermont 100. Without them, this event wouldn’t exist,”* Amy says.

***“We’ve seen participants come back year after year, and it’s incredible to watch the friendships and traditions grow.” - A**my Rusiecki***

**Expanding the Trail: Beast Coast & Seven Sisters**

Amy’s work doesn’t stop at Vermont 100. Through her leadership of the **Beast Coast Trail Running Series**, she creates opportunities for runners of all levels to connect with nature, challenge themselves, and explore the beauty of Western Massachusetts. Each Beast Coast race is carefully designed to highlight local trails while supporting community organizations and land trusts, including the **Kestrel Land Trust**, **Franklin Land Trust**, and the **Friends of the Mount Holyoke Range**. From beginner-friendly distances to ultra-marathon challenges, the series offers something for everyone — while giving back to the local community.
The **Seven Sisters Trail Race**, another flagship event under Amy’s guidance, is a true test of endurance and strategy. Recognized for its challenging terrain and scenic vistas, it draws runners from across the country. Amy ensures that every participant feels supported and included, whether it’s through pre-race webinars, on-course volunteers, or adaptive categories for athletes of all abilities. This year’s women’s podium showcased not just athletic excellence but also the sense of community that defines these races — with all three winners proudly sporting **Soundscape merch**, a testament to the strong partnerships that help make these events possible.

2025 Beast Coast Races

Top three women at this year’s Seven Sisters Trail Race — all sporting Soundscape gear.

Left to right: Haley Heinrich (1st place), Colleen Sands (2nd place), and Cara Baskin (3rd place).

**The Role of Merch**

Merch may seem like a small detail, but for Vermont 100, it’s a way to keep the spirit alive long after race day. This year, Soundscape partnered with Amy and her team to create apparel and gear that represent the race’s identity.
*“Partnering with Soundscape has been seamless — the merch always feels like it represents who we are,”* Amy shares. From tees to hats, runners proudly wear them as badges of accomplishment, reminders of both the challenge and the community.

Looking Ahead

The Vermont 100 isn’t just about endurance on the course — it’s about sustaining a tradition that continues to inspire. Each year, Amy and her team find new ways to honor the race’s history while growing its future.

Leah Jacobson-Hardy (Mt. Tom Trail Race), Amy Rusiecki, and Kristin Loiko

(Beast Coast) representing the spirit of Beast Coast Trail Running.

Carry the Spirit with You

Whether it’s through miles on the trail or the memories you take home, the Vermont 100 is proof that the power of community lasts far beyond race weekend. We’re honored to spotlight them as one of our clients.

Take the Finish Line Home

From the thrill of the Vermont 100 to the pride of crossing the finish line, every runner carries memories that last a lifetime. And now, you can carry a piece of that spirit too — with custom merch designed to commemorate your event or celebrate your community.

Connect with Vermont 100

Want to learn more about the Vermont 100 or join the adventure next year? Follow their journey, catch upcoming races, and get involved in the community!